It’s no secret that Black Friday and Cyber Monday are two of the biggest sales events of the holiday season, so much so that, in recent years, they’ve combined to form Cyber Weekend.
According to the National Retail Federation’s (NRF) annual report, over 165 million Americans shopped from Thanksgiving to Cyber Monday in 2018, raking in over $6.22 billion for retailers in online and in-store sales. $2 billion of those sales came from smartphones alone, so about 33% of holiday sales now take place on a mobile device. The average shopper spent $313.29 on gifts and other holiday merch, with Gen-Xers and older millennials spending the most.
And, if you think that Cyber Weekend only benefits large major retailers, like Amazon and Walmart, think again. 2018 was a big year for small business, too. Small Business Saturday hit a new record of around $3 billion in sales, with around $400 million being spent Saturday morning alone. Plus, with over 47.4 million shoppers, SBS was the second-largest in-store sales day, only behind Black Friday.
The opportunity to reach more customers during Cyber Weekend is huge. It also means that competition is steep. With so many retailers vying for customer attention, as well as the reality that the average customer is much savvier than before, how do you stand out? In this guide, we’ll show you exactly how.
1. START PLANNING EARLY
Getting started early seems like a given, but it’s easy to get so swept up in the daily grind and all of life’s other responsibilities that such an important holiday event might slip your mind, costing you potential sales. Starting and organizing your holiday promotions ahead of time (ideally, in September) will not only give you peace of mind, but you’ll also have time to be more strategic with your marketing initiatives. You’ll also be able to:
- Clearly define your sales goals
- Create a well-thought-out campaign strategy
- Build up customer excitement for your holiday promotions
- Plan for shipping deadlines
2. DECIDE ON WHAT HOLIDAY PERKS YOU’LL OFFER
Cyber Weekend is a big deal. Customers are looking for the best deals. Making their shopping experience worth their while is extremely important. Here are just a few popular sales perks you’ll never go wrong with:
- Early-bird discounts. We will have Early Bird deals going on the week before Black Friday. Blast these on your socials!
- Promo code. We will be pushing major discount codes on our end. Take advantage and push the same ones!
3. SELECT TOP HOLIDAY PRODUCTS TO SELL
Once you’ve decided on your promotion strategy, you’ll need to begin thinking about what products you want to feature. You may love the design on your all-over print swim shorts, but swim shorts may not be the most appropriate choice for the holiday season. If you’re having trouble deciding which custom products to sell, no worries! We’ve compiled our top-selling products from Cyber Weekend 2018, and the following products were by far the most popular:
- All-Over-Print Hoodie
- All-Over-Print T-Shirt
- All-Over-Print Sweatshirt
- All-Over-Print Onesie
- Cotton T-Shirt
- Cotton Sweatshirt
- Phone Case
- Coffee Mug
- All-Over-Print Leggings
- All-Over-Print Crop Top
4. BE MINDFUL OF ORDER DEADLINES
This is probably the most important step in the entire promo pipeline. It’s no use putting so much work into planning if your products don’t make it to their customers in time for the holidays. We only provide print-on-demand products, so check RageOn’s shipping and processing policy to gauge approximately when your customers should order to get their gifts on time!
All of RageOn’s custom products are hand made and made on-demand.
5. PLAN YOUR MARKETING CAMPAIGNS
Now that you’ve prepared your strategy, now comes the fun part–planning your holiday marketing campaigns. Have a little fun with your campaigns and remember that the holiday season is not just an event, it’s an experience. Bring a little magic to your customer with holiday campaigns that get them in a festive mood. Create eye-catching graphics that feature your best sellers and also some limited time releases to boost sales!
Check out what your favorite stores and artists are doing on their end. You may see something else that will work for you too!
If you have additional questions about how to maximize this HUGE selling opportunity please email our team at firstname.lastname@example.org so that we can connect you to our team that can support you!
Continue to look out for more emails to help you along the way so that you can CRUSH IT!