Black Friday is the biggest sales time of the year and the perfect opportunity for RageOn brands to make a huge profit. We've compiled a list of effective marketing strategies that will help get eyes on your brand and maximize profits during your holiday sale.
1. Start or increase Facebook Advertising
Whether you're an experienced Facebook Ads user or exploring it for the first time, there's no denying it will be one of your best weapons for increasing sales. Target audiences based on interests, showcase enticing Black Friday discounts, and use high-quality images that will capture the attention of online shoppers. Here's an in-depth guide to help you get started.
2. Doorbuster Deals
Every year thousands of shoppers line up on Black Friday for those "too good to pass up" offers from major retailers. The same tactic is effective for online retail. Drop the price on a top selling products and make it known this offer is only available for a limited time. If your Black Friday sale is 40% off everything, then your Doorbuster should be 50% off or higher. A/B test language such as Early Black Friday Deals, One Day Only, Flash Sale, or Limited Quantities.
Bonus: Keep customers coming back by changing the offer every hour or so.
3. Create a Holiday Gift Guide
Gift guides allow customers (and people buying gifts for your customers) to find you during the holiday season. Let's say your brand features cat designs. One easy way to create a gift guide is writing a blogpost titled "12 Great Gifts For Cat Lovers in 2018". Not only is this great for SEO, it also doubles as social media content. Be sure to use copy that online shoppers would use to find you. For example "Gifts for Cat Lovers", "Cat Gifts for Her", "Cat Gifts for Him", and "Funny Cat Gifts", are all examples of wording that will help your store come up in search engines.
4. Take advantage of Hashtags
When marketing for Black Friday you should be taking advantage of Black Friday focused hashtags in addition to your regular hashtags. You’ll want to include hashtags such as #blackfriday #blackfriday2018 #cybermonday #sale #blackfridaysale #blackfridaydeals. This will allow you to reach customers who are specifically looking to score a deal.
5. Add new products
Customers love browsing through new products. You can add new products in two different ways. First, you can add several new items a few days before Black Friday to ensure your store looks fresh with new products. This allows former customers to have a new experience when returning to your store.
Second, you can add new products that are exclusively available on Black Friday to boost that day’s sales. This will help create urgency and get people to buy the product right now rather than later since it’ll no longer be on the store.
6. Go live on Facebook and Instagram
Facebook Live and Instagram Stories are a super effective way to grab the attention of your following and announce your Black Friday discounts. Go live just before the sale to build anticipation or just as the sale is ending to increase urgency. While streaming, be sure to share important information regarding the discounts, sale time, and common customer questions. It's also a great chance for you to give a live demo of your products!
7. Recruit a team and Share, Share, SHARE!
Unleashing a massive Black Friday sale takes a team. If you're an artist or creator hoping to increase your holiday profits, you'll discover it's not easy being a one-person army. Recruit friends, colleagues, or employees to share to your Black Friday offer across the web. Make sure your sale is visible on multiple social media platforms (Facebook, Instagram, Twitter, SnapChat, etc). You can even consider posting on coupon sites, FB groups, or online forums that allow businesses to share promotional offers. Spreading the word can be hard work but the results will be well worth it.