Despite the popularity of other social media apps in the recent years, Facebook still continues to be the most successful marketing medium for enterprises. Be it a small new set up, or a market giant; every company knows that in order to grow as a company, efficient Facebook marketing is necessary. This is especially the case for brands which have a print on demand (POD) strategy, as it helps to create an interaction with the customers, which is extremely necessary for customized goods.
Here are some main reasons why Facebook marketing is crucial for any business:
1) Facebook Brings More Customers, For Less:
Of all the social media sites, Facebook has the most viewers, roughly 2.07 billion monthly users, which means it has the highest potential of reaching the maximum audience. And you can start off a Facebook page with no cost at all.
Especially as a startup, Facebook is a great medium to use as the main marketing strategy. Suppose you are an artist who makes customized portraits of people. You don’t have enough budget for any other marketing strategy than social media, and you want to target as many people as you can. Facebook is a great tool for that, as it will use your page’s interaction with your current social circle to attract prospective new customers.
This also boosts your brand’s SEO efforts, as the keywords in your posts are used by search engines, which help bring more customers to you.
2) You Can Gain Customer Insights:
Facebook for business gives you clear insights on how many people your posts are reaching, how your advertisement boosts are helping you reach your target audience, and so much more. It also offers an in-depth analysis of which of your strategies/ posts are more popular amongst the audience, and which are not.
3) Helps In Targeting The Audience:
With Facebook, you have the opportunity to direct your posts and advertisements to the relevant audience only, based on demographics, interests, location and much more. This helps root out the most prospective customers amongst all the people on Facebook easily. For an author who publishes books per order, Facebook would help in directing their ads to those people who are looking for books specifically related to its subject.
4) Creates A Relationship With Customers
One of the most important aspects of using Facebook marketing is the brand loyalty it creates. Facebook incorporates real-time interaction with the customer. They can message, they can comment on posts, they have the capability to give their honest reviews on your products.
Psychologically, people, who have direct communication with the brand they are purchasing from feeling more loyal towards it. Because of this, brands are more able to identify customer needs and sort out their grievances in real time.
This also helps in attracting more customers, especially for brands which sell customized goods, as customers prefer to read other customers’ reviews first, and then making a decision to buy from them or not.
5) You Get To Share Content Faster:
Other marketing strategies, like print ads, take up a slightly longer time to reach the audience and compared to that, social media is the fastest method to share with your audience, be it any news, product announcements, giveaways or something else.
Facebook continues to be the most efficient social media marketing tool. It is a cheap and resourceful utility which brings together various marketing strategies and help to promote a business, and creating long-term relationships with customers.