Grow Your RageOn Sales With Facebook Ads
Many artists using RageOn are making the 4-5 digit $$$ a month by posting their creations on their social media and by using the lesser-talked-about Facebook ads.
Now, I know you may be asking, “How do I really start to gain traction when I don’t have a big following?” To that I’d say stay consistent in building your own creative brand presence on your social channels, but supplement with Facebook ads.
With over one billion users using Facebook every month around the world, you can reach the exact people that would want to buy your creative. Plus, since RageOn ships world-wide, you literally have the entire world to sell to.
That’s pretty rad!
In this post, I’m going to walk you through some Facebook ads fundamentals, and give you some tips that have worked for other artists and RageOn!
So let’s dive in!
Should You Use Facebook Ads? How To Get Started?
Should you use Facebook ads? Yes. The potential to quickly generate sales is too great to pass up. Plus, with RageOn’s affiliate links program, you can make money even if someone doesn’t buy YOUR products. Anyone uses your link to buy from RageOn will make you money.
(stop here and let that sink in^^)
So the real question is, how do you get started?
Step One: Create a Facebook Page
Create a Facebook page for your new store. To advertise on Facebook, you really need a separate page so that you have full advantage of all the ad features to start building your brand as an artist. You can follow the instructions here [https://www.facebook.com/help/104002523024878]
Step Two: Determine Your Goals and Who You Are Trying to Reach
Before we jump into the type of ads and tips on targeting, it’s crucial you know exactly what you’re trying to accomplish and who you’re trying to reach. You want to be as specific as possible. The more specific you are the more accurate your targeting will be – resulting in spending less money.
Most RageOn artists say their goal is to get more sales. While that’s true, the most successful RageOn artists not only drive sales, but also build a loyal fan base that will continually come back and purchase again, which is crucial for long-term success.
So you’ll want to drive sales and build a following at the same time. Build a following by increasing your social channel followings, and use Facebook ads as a driver of sales.
Now that you know your goals, who are you trying to reach?
If your answer is everyone, then that’s the wrong answer. Everyone won’t like one particular style of art. You need to narrow it down. Find the people who would like your art. To find the right people, ask yourself what type of people would be attracted to my art? Go through this checklist and write out the answer for each. If you can answer these specifically, then you’re well on your way to finding the right targeting for your Facebook ads.
- What type of people would like my art?
- What specific Facebook pages would they like?
- What activities do they do?
- What do they watch?
- What do they read?
- What do they listen to?
- How old are they?
- Where do they live?
Tip: If you’re still struggling finding the right people, ask friends what type of people would like your art. Post it on your Facebook or Instagram profile and ask your followers. Post a sample of your art in different Facebook groups or Reddit forums to get feedback.
If you can answer the above checklist, then you’ll have your targeting already figured out.
Tip: If you really want to take this to an advanced level, this article [https://www.shopify.com/blog/15275657-how-to-build-buyer-personas-for-better-marketing] will walk you through how to narrow down your customers by making customer personas. This is what the pros do.
What Type of Targeting Is Available?
Facebook has an almost endless supply of targeting options, which means you can always find the right people who will buy your art. It may seem overwhelming, but if you know exactly who you’re trying to reach then it’s quite simple. With the answers to the checklist above, you can simply go down the line when selecting your targeting in the business manager of your Facebook page.
Facebook has a great resource that walks you through every aspect of targeting and how to’s here [https://www.facebook.com/business/a/online-sales/ad-targeting-details]
As you can see from the screen shot by Shopify, [https://www.shopify.com/blog/37293125-an-introduction-to-facebook-ads-for-ecommerce?utm_source=Shopify&utm_medium=AdminHomefeed&utm_campaign=Homecards] each section has specific methods of targeting. Simply follow your answers from the check sheet and select the options you wrote out.
Types of targeting:
- Location – you can target any place on the planet.
- Gender – target any gender.
- Language – you can target any specific language (English, Spanish, Russian, etc.)
- Relationship – You can target relationship status like single, in a relationship, married, etc.)
- Education – target specific education accomplishments and specific places of education. (high school diploma, in college, attends Ohio State University, etc. )
- Work – target where people work. (manager at Subway, engineer at IBM, etc.)
- Ethnic Affinity – target users with specific ethnic backgrounds. (Caucasian, Filipino, Jewish, etc.)
- Generation – target the specific generations of people (generation x, millennials, generation z, etc. )
- Parents – target parents and the ranges of how old their children are. (parents with children under 2 years old, with teenagers, etc.)
- Politics – target users’ specific political interests and leanings. (democratic, republican, libertarian, etc. )
- Life Events – birthdays, just married, anniversaries, etc.
- Interests – any Facebook page they like, follow, or interests they talk about. This could be movies, actors, viral content, etc.
- Behaviors – what your target audience watches, reads, drives, where they work, etc.
- Connections – anyone who likes your Facebook page, friends of those who like your Facebook page, etc.
Tip: Spend 20 – 30 minutes in the ad targeting area and go through all the options of targeting to familiarize yourself. Facebook has hundreds of targeting options that can be combined for just about any feasible scenario. When you start making your advertising, select only one interest targeting at a time per ad set. This will allow you to narrow down the exact targeting that generates sales. This article is a great resource for how to set up ad set’s and your advertising most effectively. [http://www.socialmediaexaminer.com/optimize-your-facebook-ads/]
How to Create Your First Campaign
Facebook advertising has these important categories, and it’s important to understand the hierarchy. Campaigns have ad set’s underneath them, which is the targeting and budgets of your advertising, and ads, which is the art creative you’re advertising to users. You can have many ads sets in a campaign and many ads in ad sets.
- Campaigns – is the objective you are trying to accomplish. This is important because it’s the name of your entire advertising effort and the objective you’re trying to reach. Here you choose the objective and handle the on/off of the campaign.
- Ad sets – In the ad sets, you schedule when your ads should run, the budget, targeting, and bidding. Again, if you have several targeting objectives then you want an ad set for each.
- Ads – these are the actual ads showing your creative. In the ads section, you choose the creative, copy, and destination you want to send traffic to.
When creating a campaign, you can choose certain objectives you’re trying to accomplish. The good thing about choosing these objectives is Facebook will optimize your ads and show them to people who are most likely to complete those actions you have selected. I’ve selected the options that fit best for an artist selling with RageOn:
- Page post engagements – if you want people to like, comment or share your ad.
- Page likes – if you want people to like your page. This requires you to have a Facebook page.
- Clicks to website – if you want to send traffic to your specific website or your RageOn store.
- Website conversions – if you want sales from your store. This requires you to have a website. If you have products you are selling, it’s easy to create a store with Shopify and sync to RageOn.
- Offer Claims – gives users a discount code they can claim on your website.
- Video Views – if you want people to watch your video.
- Local Awareness - if you want people who live around you to be aware of your business.
Selecting your audience:
Your targeting will make or break your bank. Targeting is a major foundation in making money with Facebook ads. Since you’ve already started to narrow your audience with that targeting checklist we looked at above, I will just give some tips that have worked well for RageOn and artists. You can always refer to this great tutorial [https://www.youtube.com/watch?v=hPERmkN_SEA ] that walks you through every step of creating a campaign and targeting.
- Tip #1: Unless you are specifically trying to reach an older crowd, most RageOn artists and their fans are younger than 40 years-old.
- Tip #2: Do one targeting objective per ad set so you will know exactly the specific targeting that brings you the most sales.
- Tip #3: Keep your targeting audience under one million people. If your audience is too big, it means you haven’t done a good enough job really narrowing down the right audience.
- Tip #4: Keep your daily budget low until you find the right targeting that works.
- Tip #5: If you already have a Facebook page and have fans on that page, start with targeting those page fans, then do friends of those fans, then do a look-alike audience of those people. If you have a website that has your products on the store, you would want to target site visitors and a look-alike of those site visitors. Note: the point is to start with the audience that is closest to you and knows who you are because they are already your target audience. Lastly, begin targeting interests that you’ve identified from our exercises in this post. Read more about look-alike audiences here. [https://www.facebook.com/business/help/164749007013531?helpref=related]
Deciding Where You Want Your Ads to Show
With Facebook and Instagram you can advertise in several different places, and there’s often good reasons to advertise in each one depending on what you’re trying to accomplish. The main ones that would be most relevant to you are:
- Instagram mobile news feed – your ad would be shown in between other posts in a user’s Instagram feed.
- Facebook mobile newsfeed – your ad would be shown in between other posts in a user’s Facebook feed.
- Facebook desktop newsfeed – your ad would be shown in between other posts in a user’s desktop Facebook feed.
- Desktop right column – your ad would be shown in on the right-hand column space next to the newsfeed on desktop.
- Audience network – your ad would be shown on other apps and sites across the web.
The majority of users on Facebook are on mobile, which would give you a better click-through rate when targeting those placements. However, desktop news feed and desktop column can often be cheaper and also convert well.
Creating Your Ad.
This is where it gets fun.
As an artist, you can show your art in many different formats on Facebook and Instagram that gets people’s attention. You can read and look at all the best ad options here[https://www.facebook.com/business/ads-guide/engagement/photo ], but I will list out the top ones that work well for RageOn’s artists. Note: some of these require that you have a Shopify store that you’re selling your art on, and that you know how to do minor editing and cropping to images. Since you’re an artist, I’m sure you’ll have no problem with that. ;)
Best ads to use:
- Video ads [https://www.facebook.com/business/ads-guide/video-views/facebook-video-views/?toggle0=No]
- Carousel ads [https://www.facebook.com/business/ads-guide/conversions/carousel/]
- Single Image ads [https://www.facebook.com/business/ads-guide/conversions/links/?toggle0=Photo]
- Collection ads [https://www.facebook.com/business/ads-guide/conversions/facebook-collection/?tab0=mobile-news-feed]
After choosing your ad format, you’ll then create your ad in the ads manager. Upload your picture/creative, add text, and a link where you want to send people. It’s fairly straight forward. Remember to refer back to this tutorial if you need assistance. [https://www.youtube.com/watch?v=hPERmkN_SEA ]
Tip: When you launch your ad, it’s important to get as many people as possible to watch, like, comment, share, etc. your ad. Why? Because it will help you reach more people at a better price. So when you launch your ad, try to get any friends or fans to like, comment, or share.
Looking at the Reports to Know What’s Working.
Facebook has plenty of information when it comes to knowing how well your ad is doing. Go to your ads manager and for each campaign, ad set, and ad you get metrics and reports that help you determine the success of your ad. This is a good resource if you really want to dive in and know the ins and outs of what information you should be looking at to optimize your ads. [https://adespresso.com/academy/guides/facebook-ads-optimization/] You’ll want to keep these terms in mind because each one is significant depending on your goal for your ads.
Here are the most looked-at metrics in determining success:
- Conversions/Website purchases – number of purchases from your ads. To know this you should have connected your Shopify store with your Facebook account or installed the Facebook pixel, which you can read about here: https://www.facebook.com/business/help/952192354843755
- Reach – total number of people your ad potentially reached.
- Cost – you can see the total cost of your campaign and even the cost it takes to complete certain actions.
- Frequency – the number of times a person on average sees your ad in a chosen time frame.
- Link Click-Through Rate – the ratio of people who see your ad to those who click on it.
While this gives you the fundamentals to get started selling by using Facebook ads, the gurus who really make it big never stop learning. Here’s another helpful guide from start-to-finish about Facebook advertising: https://adespresso.com/academy/guides/facebook-ads-beginner/